Khan S, Haq AU, Naseer M. The Influence of Guerrilla Marketing on Consumer Buying Behavior in the Beverage Sector of Rawalpindi and Islamabad, Pakistan. JDSS [Internet]. 2022 Dec. 31 [cited 2025 Jun. 15];3(4):647-59. Available from: https://www.ojs.jdss.org.pk/journal/article/view/1375