Exploring the Staging of Experiences and Success Factors of Theme Parks through an Integrated Product Development Approach

Abstract

This paper delves into the staging of experiences at theme parks and identifies key factors that can contribute to their success, using an integrated product development approach. Theme parks, as intricate and multidimensional experiences, rely heavily on collaboration among designers, engineers, marketers, and managers to craft memorable attractions. The research investigates each phase of the visitor journey—pre-visit, on-site, and post-visit—highlighting critical success factors at each stage. Through a detailed case study of a successful theme park and questionnaire survey of users the study shows how the integration of various stakeholders can effectively meet and exceed visitor expectations in the local context. The results underline the importance of seamless teamwork in creating captivating experiences and provide actionable recommendations for industry professionals to maintain competitiveness through innovation, creativity, and efficient teamwork.