Determining the Effect of Artificial Intelligence on online Buying Behavior of Consumers: A Case study of Retail Buyers in Karachi Sindh

Abstract

The main objective of this research is to analyze the effect of AI Personalization, Chatbots effectiveness and Predictive analysis on buying decision of online buyers. Increasing uses of AI technologies facilitate online retailers to improve personalized buying experiences, innovate selling practices, improve customer service and enhance customer satisfactions. This research includes four hundred online buyers from karachi and survey questionnaire used to collect primary data. Data analysis show T statistics, significant p value and positive beta results are statistically significant which show all three hypotheses are accepted. This research study concluded that AI Personalization, Chatbots effectiveness and Predictive Analysis, significantly influence the purchase decision of online buyers. Future researchers can use many other technologies of Artificial Intelligence as well as online consumers can be selected from other metropolitan cities like Lahore, Quetta and Islamabad.